Five Strategies for Brand Building
This blog will simply take you through the various Brand Building strategies. These strategies will help to ensure success in business. Since visuals are way more powerful than text thus, to make you understand each concept in a better way, I have incorporated many videos which will enable you to understand concepts in a better and an interesting manner.
1. Feeling vs Emotions
People buying behavior more influenced by emotions and not by logic. Those advertisement which tend to touch people emotions are likely to create result greater impact on sales. The example that I could though of was an advertisement from Samsung. In this advertisement, they have no where directly stated the product yet this advertisement created an everlasting impact on the heart of the viewers. Nowadays viewers want to see something new, something creative. As earlier simply stating the features and benefits of your product do not work. Something that touches the heart of the people yields best results. Moreover, share rates of such heart touching advertisement is also high.
Jingles, in my opinion are the best way for marketing. Jingles leave a long term impact on the minds of the people. Who can forget ''Vicks ki goli lo khich khich door kro''. ''Mango Frooti fresh and juicy.''
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